There are many ways Drupal can help you acquire new customers.
How Drupal can help depends on how you do business. But there are some strategies that apply to most businesses.
We'll outline just four of these now:
Using Drupal along with good website copy will increase your website traffic. Drupal is very good at optimizing your website for search engines. This is known as Search Engine Optimization (SEO). The more the search engines like Google and Bing "like" your website, the more traffic you will get. All other things being equal, more traffic equals more leads and customers, which in turn equals more revenue.
Drupal provides easy website traffic analytics integration. So once you've increased the number of people visiting your website, you can learn more about what they are doing there. Not only can you find out where your website is succeeding, but most more importantly, where it is failing. And therefore make necessary adjustments to your marketing.
Drupal works well with email marketing systems. If you have an email newsletter that you send to customers and potential customers, Drupal makes it quick and easy to set up targetted landing pages for these marketing campaigns. It's well known that campaign specific landing pages help increase conversion rates.
Drupal has good web 2.0 social support, like blogging, Facebook and Twitter integration. Regularly publishing interesting blog updates increases customer and prospect engagement and therefore helps your business.
